Presenting Data Chart Sequentially v.s. Unsequentially
Abstract
The research focuses on the effectiveness of communicating a simple chart to audiences. The original hypothesis is that presenting a single statistic data chart sequentially works better than presenting it un-sequentially, in terms of the degree of understanding for audience. Base on the hypothesis, nine simple charts contain bar, line and scatter plot charts are chosen from The Economist with designed follow-up questions to conduct experiments for quantifying participants’ degree of understanding toward the chart on Amazon Mechanical Turk. After analyzing 180 responses, the results turns out that presenting a chart sequentially comes out with better results. However, statistically speaking, there is no significant difference between presenting the chart sequentially and un-sequentially. We analyzed and discussed the reasons behind, and addressed our limitations and future work by the end of the paper.
Example of Experiment
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